Virtually every kid dreams of being an aviator at some point. Perhaps the dream begins in a movie theater. Maybe it starts at an air show, local airport, or even a video game. But, for a lot of kids, the dream is never realized. How can we fix that? We believe that you first have to look at why would-be fly-boys and fly-girls dream of being a pilot. Aviation plays to several human emotions. One is self-sufficiency and freedom. Another is the desire to be the calm, cool, steely-nerved hero. It’s also about
LaRosa’s FTC brand is a unique blend of music, aviation, and Cowboy Culture.
LaRosa’s love for Cowboy Culture is well depicted in Larry McMurtry’s Lonesome Dove. “These men have their imperfections, but they are strong, moral, and hard riding. They are men of purpose and principles. They are masters of their domain. And for many of us, particularly those raised on the High Plains of Texas, our parents and grandparents modeled these principles.”
LaRosa and his band of Fat Tire Cowboys are showing the next generation how crazy cool aviation is.
“Flying is every bit as mind-blowing as the movies depict. I stop and take a breath every time I do it myself. It’s normal, but it’s not normal if you know what I mean.” – LaRosa